Magento has earned its name in the eCommerce industry to be one of the best platforms for you to start your store. The platform experiences consistent upgrades over time to keep up with the industry demands. And among the latest trends, voice search is one trend that Magento is now adopting to.
Voice search is a lucrative inclusion that your Magento 2 development company will recommend to you. It is one of the most intriguing technologies that will help you improve the user experience quotient of your store. Customers will find it easier to access your store offerings and make their purchases.
If you want to include voice search along with your Magento web development approach, there are some site optimizations that you must necessarily make. This article is all about educating you on those optimization strategies, alongside other valuable information related to including voice search with your Magento eCommerce development services.
So, if you are in any form of confusion as to whether or not to adhere to this trending technology along with your Magento web development approaches, read this article till the end to come to a decision.
Why is it Crucial to Include Voice Search Features in Your Magento Store?
As online shoppers are now more inclined towards using mobile devices to place their orders or explore eCommerce stores, the need for voice search inclusion arises. Upon including voice search capabilities, you will not just be improving customers’ experience on your store, but will also be improving your ranking on the SERPs.
Embedding voice search alongside your Magento web development practices will ensure that the customers can make their purchases from your store, even when they have their hands full. And that’s possible because the voice command-based store accessibility can be invoked using the smart speakers too.
Your Magento 2 development company will make sure that this feature is integrated feasibly into your store. The experts will be strategically optimizing the site to ensure it responds to the common voice commands of the users. Some of the benefits that will better explain the necessity of a voice search feature alongside your Magento eCommerce development services include the following:
- There might be some people with physical limitations, such as the inability to operate a mouse or a keyboard. Such people will find voice search to be more convenient for navigating your store.
- People with temporary disabilities such as broken hands or limbs will need voice search to place orders from your store. Therefore, it is an integral feature for you to add alongside Magento eCommerce development services.
- All the users who have some learning or cognitive difficulties can also be accounted as the target audience. And with the use of the voice search feature, such people will be able to use your store features by just speaking.
- Voice search, being embedded alongside your Magento web development practices, will speed up the process of buying for customers. People can give a command to purchase certain items or add them to a cart, and that will be processed instantly. No more hassle of manually searching for the products and processing the checkout.
What are Some of the Site Optimization Strategies for Adding Voice Search to Your Magento Store?
So, you are now aware of how important it is to include voice search with your Magento eCommerce development services. Thus, it is now time for you to finally prepare your site for the implementation of this feature. Here are some of the strategies suggested by the top Magento 2 development company:
1. Implementing Mobile Optimization
You must know that most of the voice search inquiries will be made using smartphones or portable devices. Therefore, your Magento web development experts will optimize your store, its content and other attributes to make your store run responsively when used with voice commands.
Google has the algorithm to implement mobile-first indexing, which means if your store isn’t optimized for portable devices, it won’t rank higher in the SERPs. Even when you consider the site’s ranking for the voice search results, mobile optimization is the key to helping the audience find your Magento store at the top above other competitor stores.
Some of the things that your Magento 2 development company experts will implement for strategizing the site optimization for voice search are:
- Revamp the Magento store to make it responsive for mobile devices.
- Run a UX test for the design of the store.
- Determine the loading speed of the site on mobile devices.
- The sitemap you add should consist of all the mobile pages.
2. Implement a Thorough Keyword Research
While your Magento 2 development company integrates a voice search feature into your store, thorough keyword research is mandatory. With the use of the right keywords, it will be easier for you to develop relevant material that aligns with what the audience is in search of.
As part of your Magento eCommerce development services, voice-search-specific keyword research demands you to understand the target market and the common phrases they use to look for content, products or services.
Right keywords will not just help you optimize your site for voice search features but will also improve your standard ranking on the SERPs. So, let the custom Magento eCommerce development experts help you find the relevant long-tail keywords with less competition and high search volume for your voice search optimization needs.
3. Optimize the Speed of the Site
Speed optimization is equally important for evolving your Magento store and making it rank higher for all the voice search queries raised by potential customers. A slower loading speed is the major reason why users bounce away from a website.
So, let the custom Magento eCommerce development experts help optimize the website to make it more responsive and faster. This way, you can be assured that your store is responding well to voice search queries.
Parting Words
With this, you are now aware of how important and beneficial the voice search feature is when embedded with Magento web development services. As the traditional way of accessing the store is different than that of the voice search aspects, there are some definite optimizations recommended to make this concept work proficiently.
With the three strategies listed above, your Magento store will respond to voice search queries more accurately and responsively. The use of natural language for the content on your site, along with feature snippets, will further scale the voice search proficiency of your Magento store.
So, go ahead and hire the best Magento 2 development company to help you stand out in the crowd of competitors.
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